Business Planning Workshop - Steps to Developing a Marketing Plan March 4, 2020 | 10 a.m. - 2:30 p.m. (Lunch Provided) Southern Minnesota Initiative Foundation 525 Florence Avenue Owatonna, MN 55060
Do you need a marketing plan but you don't know where to start? Join us on March 4, 2020 from 10 a.m. to 2:30 p.m.at Southern Minnesota Initiative Foundation as we dive into what you need to know about marketing your business.
Juan Pablo Higuera Forero of HACER and Mark W. Thein of SBDC will be leading this free workshop designed to simplify the planning process. Topics include:
Introduction to Small Business Marketing
Customer Profile
Market Research-Customer Discovery
Preparing a Marketing Budget
Developing a Competitive Matrix: Strengths, Weakness, Opportunities, Threat, Worksheet
Identifying Market Segments
Knowing your Value Proposition
Marketing Strategies - Worksheet Handout
After lunch, participants will work with marketing consultants from SCORE to begin developing a marketing plan for their business. Whether you are just starting out or would like a refresher as you work to grow your business, this workshop will guide you through what you need to develop a marketing plan.
Lunch and networking will be included. Interested in attending? RSVP to Jennifer Heien by February 27 at jenniferh@smifoundation.org or 507-214-7040.
