Business Planning Workshop-RSVP

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Name: Business Planning Workshop-RSVP
Date: February 16, 2020
Event Description:
Business Planning Workshop - Steps to Developing a Marketing Plan
March 4, 2020 | 10 a.m. - 2:30 p.m. (Lunch Provided)
Southern Minnesota Initiative Foundation
525 Florence Avenue
Owatonna, MN 55060
Do you need a marketing plan but you don't know where to start? Join us on March 4, 2020 from 10 a.m. to 2:30 p.m. at Southern Minnesota Initiative Foundation as we dive into what you need to know about marketing your business.
Juan Pablo Higuera Forero of HACER and Mark W. Thein of SBDC will be leading this free workshop designed to simplify the planning process. Topics include:
  • Introduction to Small Business Marketing
  • Customer Profile
  • Market Research-Customer Discovery
  • Preparing a Marketing Budget
  • Developing a Competitive Matrix: Strengths, Weakness, Opportunities, Threat, Worksheet
  • Identifying Market Segments
  • Knowing your Value Proposition
  • Marketing Strategies - Worksheet Handout
After lunch, participants will work with marketing consultants from SCORE to begin developing a marketing plan for their business. Whether you are just starting out or would like a refresher as you work to grow your business, this workshop will guide you through what you need to develop a marketing plan.
Lunch and networking will be included. Interested in attending? RSVP to Jennifer Heien by February 27 at or 507-214-7040.
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