\n \n \n \n \n Business Planning Workshop - Steps to Developing a Marketing Plan
\n March 4\, 2020 | 10 a.m. - 2:30 p.m. (Lunch Provided)
\n Southern Minnesota Initiative Foundation
\n 525 Florence Avenue
\n Owatonna\, MN 55060
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\n Do you need a marketing plan but you don'\;t know where to start? Join us on March 4\, 2020 from 10 a.m. to 2:30 p.m. at Southern Minnesota Initiative Foundation as we dive into what you need to know about marketing your business.
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\n Juan Pablo Higuera Forero of HACER and Mark W. Thein of SBDC will be leading this free workshop designed to simplify the planning process. Topics include:
\n \;\n \n - Introduction to Small Business Marketing
\n - Customer Profile
\n - Market Research-Customer Discovery
\n - Preparing a Marketing Budget
\n - Developing a Competitive Matrix: Strengths\, Weakness\, Opportunities\, Threat\, Worksheet
\n - Identifying Market Segments
\n - Knowing your Value Proposition
\n - Marketing Strategies - Worksheet Handout
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\n After lunch\, participants will work with marketing consultants from SCORE to begin developing a marketing plan for their business. Whether you are just starting out or would like a refresher as you work to grow your business\, this workshop will guide you through what you need to develop a marketing plan.
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\n Lunch and networking will be included. Interested in attending? RSVP to Jennifer Heien by February 27 at jenniferh@smifoundation.org or 507-214-7040. | \n \n \n \n | \n
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