• Visit Owatonna
  • Member Login
  • Business Resources
Owatonna Area Chamber Of Commerce & TourismOwatonna Area Chamber Of Commerce & TourismOwatonna Area Chamber Of Commerce & TourismOwatonna Area Chamber Of Commerce & Tourism
  • ABOUT
    • About Owatonna
    • Mission
    • Board of Directors
    • Chamber Team
    • Contact Us
  • Join Now
  • MEMBERS
    • Find Your Membership
    • Join Now
    • Business Directory
    • Chamber Events
    • Chamber Gift Certificates
    • Committees/Volunteer Opportunities
    • FAQs
    • Market Your Business
    • Member Login
  • SHOP LOCAL
  • ADVOCACY
    • Government Officials
    • Legislative Agenda
  • WORKFORCE
    • Find a Job
    • Made in Owatonna
    • SteeleCo.Works
    • Ted G. Ringhofer Scholarship
    • Workforce Experience Grant
  • EVENTS & PROGRAMS
    • Chamber Events
    • Annual Dinner
    • Business After Hours
    • Chamber Growth Breakfast Series
    • Golf
    • Owatonna Community Leadership Academy
    • Young Professionals
  • MAIN STREET
    • Banners, Flower Baskets, and Holiday Decorations
    • Downtown Clean Up
    • Downtown Thursdays
    • Economic Development Authority (EDA) Forgivable Loan Program
    • Holiday Lighted Parade
    • Owatonna Business Partnership
  • LIVING HERE
    • Area Churches
    • Chamber Gift Certificates
    • Community Calendar
    • Downtown Parking Restrictions
    • Housing Options
    • Landlord & Tenant Handbook
    • New Resident information
    • Owatonna Chamber Foundation
    • Request a Visitor’s Guide
    • Visit Owatonna
    • Welcome To Owatonna
  • NEWS
    • Business Brief
    • Chamber Blog

Hugging your haters: How Jay Baer thinks you should handle a crisis

    Home Hugging your haters: How Jay Baer thinks you should handle a crisis

    Hugging your haters: How Jay Baer thinks you should handle a crisis

    Brad Meier
    Monday, February 14, 2022
    (0) Comments
    Hugging your haters: How Jay Baer thinks you should handle a crisis

    Whether you're dealing with a conflict at home, with your neighbors, or at your place of business, it can be easy to become bogged down in old ways of working through problems.

    Jay Baer is the author of five New York Times bestseller books and President of the global consulting firm Convince & Convert, and he's made a career out of helping companies learn how to deliver exceptional customer service - even in the face of a crisis.

    According to Baer, "80 percent of businesses say that they deliver superior customer service; only eight percent of their customers agree."

    Baer believes that old methods of dealing with difficult situations, such as complaints from customers, simply don't work in today's world. He asserts that the shift towards social media, real-time reviews, peer referrals, and consumer feedback sites like Google+ and Yelp! means that business owners need to get up to speed when it comes to modernizing their approach to customer service.

    In his award-winning book titled "Hug Your Haters: How to Embrace Complaints and Keep Your Customers" Baer teaches readers how to 'reconfigure' their approach to customer service in a way that turns complaints into compliments.

    Baer advocates that companies should always welcome feedback from their customers, regardless of how negative the feedback is, or where it comes from. He's discourages businesses from discounting complaints from consumers for one simple reason - "every interaction between brand and human has the potential to delight or enrage - in short, to become memorable." Furthermore, he reminds readers that thanks to the widespread use of social media, negative complaints about a business or brand can "live on, and live in public, for a very long time".

    Baer's take on crisis management is founded on the idea of 'hater-hugging' - finding a way to transform the negativity into a positive moment.

    Leave a Comment
    * Required field
    Business Directory News Releases Events Calendar Hot Deals Member To Member Deals Marketspace Job Postings Contact Us Information & Brochures Join The Chamber
    GrowthZone - Membership Management Software
    Share
    Print Email Facebook Twitter LinkedIn
    Tell a Friend

    ABOUT

    Our Chamber has approximately 530 members that invest their resources, employee volunteerism and confidence in the Owatonna Area Chamber of Commerce & Tourism and the business community.

    PARTNERS
    • Owatonna Development
    • Visit Owatonna

    https://www.uschamber.com/chamber-accreditation-program

    MEMBERS
    • Join Now
    • Benefits
    • Member Login

    CONTACT US

    Address
    Owatonna Area Chamber of Commerce & Tourism

    120 South Oak AVE
    Owatonna, MN 55060

    Email
    oacct@owatonna.org

    Phone
    507-451-7970

    Google Map

    Owatonna Area Chamber of Commerce & Tourism | All Rights Reserved © 2019 | Log In
    • ABOUT
      • Mission
      • Chamber Team
      • Board of Directors
      • About Owatonna
      • Main Street
      • Contact Us
    • MEMBERS
      • Find Your Membership
      • Benefits
      • Market Your Business
      • Member Login
      • Chamber Gift Certificates
      • FAQs
      • Business Directory
      • Business Resources
      • Chamber Events
      • Committees/Volunteer Opportunities
    • ADVOCACY
      • Legislative Agenda
      • Government Officials
      • Meet the 2024 Candidates
    • EVENTS & PROGRAMS
      • Chamber Events
      • Business After Hours
      • Annual Dinner
      • Chamber Growth Breakfast Series
      • Golf
      • Young Professionals
      • Owatonna Community Leadership Academy
    • MAIN STREET
      • About Main Street
      • Banners, Flower Baskets, and Holiday Decorations
      • Downtown Clean Up
      • Downtown Thursdays
      • Economic Development Authority (EDA) Forgivable Loan Program
      • Holiday Lighted Parade
      • Main Street
      • Owatonna Business Partnership
    • LIVING HERE
      • Area Churches
      • Chamber Gift Certificates
      • Community Calendar
      • Downtown Parking Restrictions
      • Landlord & Tenants Handbook
      • New Resident information
      • Owatonna Chamber Foundation
      • Request a Visitor’s Guide
      • Rental Information
      • Visit Owatonna
    • NEWS
      • In the News
      • Business Brief
      • Chamber Blog
    • MEMBER LOGIN
    Owatonna Area Chamber Of Commerce & Tourism