Your personal brand is your most valuable business asset; it is how people remember you. Your brand is created through your appearance, your behavior, and your communication—it is the way others see you, and is what differentiates you from others. Your brand should communicate a clear message, confirm credibility, and create trust.
When was the last time you reviewed your personal brand? The beginning of the year is the perfect time to do so, but second best is today, especially if you seek to build your business or advance your career. What got you here may not take you where you want to go. Moreover, your brand can become outdated or tarnished and not even serve your current position well.
Audit your personal brand by reviewing your appearance, behavior, and communication to determine whether you are creating a consistently clear and credible impression.
Your Business Appearance
Your brand begins with your appearance. Clothing, accessories, grooming, and posture send an instant message to those you encounter. Are you providing visual signals that you are capable, qualified, and promotable?
Attention to detail is all that is required to obtain a professional image. You must maintain a consistently polished appearance to cultivate a strong personal brand.
Your Business Behavior
A powerful personal brand communicates credibility through authentic, consistent behavior. None of us want to be that person who looks fabulous but behaves in a manner that negatively impacts their credibility. People are drawn to those they know, like, and trust. What does your behavior communicate about you?
Your behavior has the potential to draw people to you. Every act of kindness, gratitude, and respect adds strength to your personal brand.
Your Business Communication
Your communication is the final element of your brand. It is not enough to simply select appropriate clothing and execute your etiquette skills like a pro; you must also master your verbal, non-verbal, and written communication.
Preparation is the key to successful communication. Effective communication does not just happen. With time and effort, you can fortify your personal brand by becoming an excellent communicator.
Etiquette Matters is here to assist you build your personal brand.  We would love to partner with you and have several different options to help you reach your goals.
Companies are constantly updating, improving, and reinventing their brands, and so should you. Future business opportunities or your next promotion may depend on it.
Etiquette Matters LLC is southern Minnesota’s premier etiquette consulting company, encouraging, equipping and empowering individuals with contemporary social skills, confidence, and competitive advantage.